Our vision
Our integrated approach allows us to manufacture, source, and deliver products smoothly, serving both domestic and international clients with ease. Leveraging advanced drop-shipping capabilities, we provide flexible and cost-effective solutions tailored to each customer’s needs.
With extensive expertise in international trade, we have developed a highly efficient global supply chain that optimizes every step from production to delivery. Our network spans the UK, EU, China, and the USA, supported by strategically located warehouses and distribution centres to guarantee fast, reliable service worldwide.
Our vision is to create products that combine quality, innovation, and practicality that not only meet today’s needs but also add lasting value for our customers and their communities.
Our Values
RESPECT
UNDERSTANDING
INTEGRITY
AUTHENTICITY
EQUALITY
VALUE
What we do
Design & Innovation
Our in-house design and development team seamlessly blends creativity with practicality to deliver products that truly resonate with our customers. With a strong focus on innovation, quality and user experience, they combine thoughtful design with reliable engineering to create solutions that are both functional and forward-thinking.
Every product we develop reflects a careful balance of form and function. Fresh ideas are brought to life through smart, purpose-driven design. This ensures that we consistently offer items that are not only relevant to the market but also built to meet real-world needs and provide lasting value.
International testing & certification
As a manufacturer committed to delivering products of the highest quality, we prioritize international testing and certification to ensure our products meet global standards. Our rigorous testing processes cover everything from safety and performance to durability and environmental impact, giving our customers peace of mind knowing that our products are not only reliable but also compliant with international regulations. By working with accredited testing laboratories and certifying bodies, we ensure that our products meet the specific requirements of diverse markets, providing full transparency and confidence in their performance, safety, and sustainability
Manufacture & Product sourcing
Our international manufacturing and product sourcing strategy allows us to tap into the best resources and expertise from around the globe. By working with trusted partners across various regions, we ensure high-quality production while maintaining cost-effectiveness. This global approach gives us access to a diverse range of materials, manufacturing technologies and skilled labour, allowing us to offer competitive products that meet the needs of our customers. With a focus on ethical sourcing and sustainability, we prioritize strong relationships with our suppliers to ensure consistent quality, timely delivery, and compliance with international standards.
Global distribution with local supply
As an international manufacturer specialising in home and hotel products, we combine the strength of global distribution with the efficiency of local supply. Our extensive global network allows us to serve clients across multiple regions, while our strategically located warehouses and supply partners ensure fast, reliable, and cost-effective delivery. By offering local supply options, we help our customers reduce lead times, lower shipping costs, and improve sustainability. Whether furnishing a boutique hotel or outfitting large-scale residential developments, we provide consistent quality and service—wherever in the world our customers are.
Richard Kaye
CEO & Chairman
As Founder and CEO of Fired Up with over 35 years of experience heading a manufacturing and service business, Richard has established a set of core values and principles that drive thinking and execution at Fired Up. At the heart of these principles are ‘standing in the customers shoes’. We are nothing without you and that is a message expounded throughout the company.
Good people with good values make for a great business and the average length of service of our senior management team is over 15 years. We are delighted to introduce them below.
Our Management Team
Matthew Kaye
Director
Gareth Ackroyd
Finance Director
Martin Richards
Head of IT & Operations
Lee Isherwood
Head of Product & Design
Sabrina Fitzpatrick
Commercial Manager
Elaine Tan
Brand & Business
Development Manager
Tony Donovan
Purchasing Manager
Dave Jordan
Site Operations Manager
Pavel Trubacik
General Manager (Europe)
Joseph He
Operations Manager (China)
Kelly Huang
Supply Chain Manager (China)
Zhiming Zhang
Finance Manager (China)
Get in touch
Join our team
We're always on the lookout for passionate, driven individuals who are ready to make an impact. If you're excited about innovation, collaboration, and growth, we'd love to hear from you.
Whether you're a seasoned professional or just starting your career, there's a place for you here.
Get in touch today — and take the first step toward something great.
